About Us

Evra London began with a simple frustration: most sweaters are built to be worn a season, not a lifetime. We wanted to make something different, knitwear that holds its shape, its colour, and its warmth long after the trend cycle has moved on. Based in the UK, we design for people who'd rather own five exceptional pieces than fifty forgettable ones.

If it's not something we'd love to wear ourselves for years to come, we just don't bother with it. We're all about creating amazing sweaters and other essential pieces that will make your wardrobe look great, not just now, but for a long time. Our goal is to help you build a collection of stylish, everyday items that you'll still be wearing and loving ten years from now. 

Mission
To create clothes that make daily life easier and take the decision making stress out of picking attire. We focus on practicality, quality and timeless design to ensure everything we have can be styled for many occasions. 

Every item sitting on our shelves, had to earn its place. We choose items for how they wear and not on how they photograph. Every piece is fit-tested and worn in real conditions before we decide on launching it. We'd rather say no to a fast trend than yes to something that won't last

Vision
To become the go-to destination for timeless essentials, creating a complete wardrobe of elevated pieces that people rely on for years, not seasons.

Our Promise

We can promise that when you decide to purchase a product from our store, that is a product WE believe in and stand behind of. We believe in treating every customer honesty, respect and kindness. We know you had lots of other options, and we're grateful you picked us. So, we'll always try to be fair, helpful, and quick to sort out any problems that might come up. That's our promise to you.

We're a small team out of the UK, owned by SFF Ventures. We will receive every single message you send to us, so we can ensure every answer will be tailored and specifically to you, by us!